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Request for Proposals: FY27 CWEP Stormwater Public Outreach Campaign

The Clean Water Education Partnership (CWEP) is seeking a consulting firm to run a spring 2027 mass media campaign on stormwater and proper use of lawn fertilizers and pesticides, reaching all 43 CWEP partner jurisdictions. The firm would produce two 30-second English videos, also provided with Spanish voiceover. The ads will run on cable/streaming, digital,…

The Clean Water Education Partnership (CWEP) is seeking a consulting firm to run a spring 2027 mass media campaign on stormwater and proper use of lawn fertilizers and pesticides, reaching all 43 CWEP partner jurisdictions. The firm would produce two 30-second English videos, also provided with Spanish voiceover. The ads will run on cable/streaming, digital, and social media, plus a limited Spanish-language schedule, and deliver a post-campaign report with impressions, clicks, demographics, and impressions per zip code. Proposals are judged on cost, reach, strategy, timeliness, past performance.

Key dates:

  • Oct 23, 2026: RFP issued
  • Nov 10, 2026, 5 pm: Proposals due
  • Nov 13: Interview invitations
  • Nov 16-20: Interviews
  • Nov 30-Dec 4: Contract award
  • Dec 2026: Contract signed
  • Winter 2026: Videos created
  • Mar 1, 2027: Final videos completed
  • Mar-May 2027: Ad campaign
  • Jun 28, 2027: Post-campaign report due
View RFP

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Portrait of Sterling McDonald

Sterling McDonald

Environmental Planner

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