TJCOG Transitions to Central Pines Regional Council, Unveils New Brand Identity

We are thrilled to announce our significant transformation. Formerly known as Triangle J Council of Governments, we are changing our name to Central Pines Regional Council and unveiling a fresh visual identity, website, and revitalized positioning. Starting September 12, 2023, we will officially become Central Pines Regional Council. This change won't affect you other than the name you call us. We'll still be serving our members and the region in the same way we always have.

Our new name pays homage to the pine tree, our state's official tree, symbolizing our enduring strength and adaptability. The new visual identity features a pinecone logo representing our brand. The logo's two-sided design incorporates seven triangles, representing our seven counties, highlighting our commitment to serving each community.

This launch follows a year-long process, led by Carrboro Creative, to create a new brand identity that embodies TJCOG's focus on innovative, accessible, and responsive resources, while capturing our unique mission and nearly six decades of work on behalf of local governments in the region.

In March 2023, TJCOG's Executive Committee and Board of Delegates unanimously approved the new name and an amended charter to reflect it. For these changes to take place, 32 of our 47 (two-thirds) local government membership must approve an amended version of the TJCOG Charter Resolution. This huge milestone was reached on June 12, 2023 and our organizational charter was amended on July 1, 2023!

Check out our Rebrand Tracker (right) to see what communities were instrumental in helping us reach this goal! 

Media Contacts

Questions about the process and/or the name change can be directed to Alana Keegan, akeegan@tjcog.org or Beth Davis, bdavis@tjcog.org.